SEO or Search Engine Optimisation is the process of ranking a website in the organic search results. For example, if you were to Google “Plumbers in Somerset West” and XYZ Plumbers showed up, that would be because of SEO.
Now SEO can often seem like a minefield covered in fog. This leads many small business owners to believe that they cannot do SEO for their businesses and must hire a professional. Now as a SEO Pro who hopes you will use my services; I have to admit that it is not true.
As with most things in life, its not easy and will take work and dedication, but it is possible! So, to start you off, I thought let’s look at 3 Free SEO Tools you can use to support your own efforts!
If you are using a WordPress website, which you should be, then you are going to need Yoast SEO. Yoast makes the process of optimising web pages and blog posts easy. It gives you clear, actionable steps and tasks to ensure your web page is optimised.
Complicated things like Meta Tags, Meta Titles, Outbound links, Keyword density, and more are made easy with Yoast SEO.
While they do have a premium version, I have never seen the need for it.
Ubersuggest is a tool run by Neil Patel, one of the best digital marketers around. This tool is designed for small business owners and makes the process of SEO easy (to some degree)! You can sign up for free and access most of their features such as keyword research, site audits, and more.
Overall, this tool can work well for single websites and Neil has also made a lot of videos explaining how to use the tool which makes your life easier!
Nobody likes spelling mistakes, and neither does Google. Google has repeatedly come out and stated that spelling and grammar form part of their ranking algorithm. And according to tests, this makes up a large part of it.
Making spelling and grammar a priority is a must when trying to rank websites with SEO. By using Grammarly, you can easily reduce your spelling and grammar. Their software works through plugins with most document software including Google Docs and Microsoft Word.
While the software is not perfect, it does help you to find those little errors you may have missed.
SEO does not have to be so difficult! Sign up for my newsletter and receive exclusive tips to rank your website without having to pay an agency.